Do you know how to utilize A/B testing to its fullest potential? Is it something you use it in your business?
Low cost and easy to use, A/B testing has become the go-to technique for marketers who are looking to increase conversion rates and revenue. In many cases A/B testing has earned a reputation for three-digit percent improvements. Some would even argue that Obama's 2008 presidential campaign was won due to a series of successful A/B tests that helped improve voters' perception of his candidacy.
In this on-demand webinar, GoECart's CEO, Manish Chowdhary, and My Wedding Reception Ideas' CEO, Ray Miller, provide retailers with insights on:
• What A/B testing is
• Why you should use A/B tests
• How A/B testing can drive revenue and conversions
• What can be A/B tested
• How to conduct a successful A/B test